France, Marketplace

Cdiscount

Octopia was created in 2021 as a subsidiary of Cdiscount, offering marketplace solutions to e-tailers, and drawing on the experience of the French e-commerce leader.

Enhancing the Product Management Portal

Context

Octopia, a subsidiary of Cdiscount, offers marketplace management tool that enable sellers to manage their products directly on the platform. The Seller Portal is the main interface used for listing, organizing, and tracking products. However, the portal had evolved without a clear structure, and there were no defined user journeys or workflows to guide its development or usage.

Quick Overview

  • Tools: Figma, Axure, Teams, Jira, Looker Studio
  • Deliverables: Wireframes, Prototypes, User Flows, Experience Map
  • Activities: Research, Workshop, Presentation
  • Numbers: 2 Projects, 2 years, 40+ Team Members (15+ Design Team)
  • Platforms: Website

My Role

My role was to design new features, redefine workflows, and structure user journeys for the entire product listing process. I conducted a comprehensive assessment of the Seller Portal to identify friction points and opportunities for improvement.

Problem Statement

The Seller Portal lacked structure, with no defined user journeys or workflows, resulting in a fragmented and inconsistent experience. The product listing process was complex, requiring numerous steps that increased the time and effort for sellers. Additionally, limited functionalities that were not tailored to user needs hindered the tool’s adoption and efficiency.

Objectives

  • Conduct a global assessment of the Seller Portal.
  • Define coherent and structured user journeys for all features.
  • Design new features to simplify and optimize the product listing process.
  • Improve the user experience by ensuring that sellers’ needs are addressed at every stage of the process.

Approach

Analysis and Understanding of the Existing Platform
  • Functional Audit: Conducted a thorough analysis of existing tools and features to understand their limitations and impact on sellers.
  • Journey Mapping: Developed a detailed mapping of current screens and processes to identify opportunities for change.
Design
  • Designed workflows covering all possible scenarios, including variations, specific cases, and connections with various tools/APIs.
  • Created clear wireframes for every step of the product listing process, translating user needs into simple and effective interfaces.
  • All wireframes were constructed as complete user journeys. This approach ensured the management of all possible scenarios by integrating not only the needs of end users but also technical constraints, usage variations, and necessary adaptations.
  • Each journey was designed to anticipate real-world scenarios, including exceptions, ensuring consistency and seamless use of the Seller Portal.
Collaboration
  • Close collaboration with teams to ensure technical constraints were respected while preserving the user experience.
  • Ensured that new journeys and features aligned with Octopia’s strategic objectives.
  • Collaboration with design teams was critical to ensuring the visual and functional consistency of the Seller Portal. Together, we developed a unified design system to harmonize interfaces and deliver a seamless user experience across all features.
  • Co-creation workshops enabled idea sharing, rapid testing of concepts, and adjustments based on user feedback and technical constraints. This synergy also helped align design choices with Octopia’s strategic goals while maintaining a user-centered approach.

Results

The redesign of the Seller Portal established better collaboration among internal teams. Thanks to a detailed mapping of user journeys and a clear workflow structure, design, product, and development teams were able to work in alignment, facilitating the deployment of new features.