France, sporting retailer, RFID

Decathlon

Decathlon is a French sporting goods retailer. With over 2,080 stores in 56 countries and regions, it is the largest sporting goods retailer in the world.

RFID Product Design

Context

Decathlon wanted to improve its RFID-related products. To support this project, the development team was looking for an experienced UX Designer to create intuitive solutions tailored to their needs.

Quick Overview

  • Tools: Figma, Axure, Slack, Jira, Looker Studio
  • Deliverables: Wireframes, Prototypes, User Flows, Experience Map
  • Activities: Research, Workshop, Presentation
  • Numbers: 7 Projects, 2 years, 20+ Team Members
  • Platforms: Android Application, Website

My Role

I collaborated with these teams to develop interfaces focused on employees, managers, and store directors, ensuring a seamless and coherent experience throughout the RFID ecosystem.

Problem Statement

While the RFID products were technically efficient, the user experience suffered due to a complex interface and a lack of consistency across the different tools.

Objectives

  • Standardize all existing solutions.
  • Simplify the use of RFID tools for new employees.
  • Create a cohesive experience across all the tools.

Approach

Research and Analysis
  • Journey Mapping. I analyzed all existing applications to understand the entire user journey, the interconnections, and potential pain points.
  • Interviews and Field Observations. I conducted workshops and interviews with department managers, store managers, and directors to uncover their needs and frustrations.
  • Data Analysis. Leveraged data from existing tools to highlight potential solutions, improvements, or hypotheses.
Old Robot Application
Old Android App
Old Sysinfo Application
Old Store Map Application
Old Journey and Map
Design
  • Based on the insights collected during the research phase, I developed clear wireframes to structure and define various user journeys. These wireframes became the foundation for aligning teams and quickly validating concepts with stakeholders.
  • Then, I created interactive prototypes to test user flows and key features in real-world conditions. This iterative approach ensured a user-centered design while addressing technical and operational constraints.
  • All wireframes were designed as comprehensive user journeys, covering all possible cases. This method allowed for managing user needs, technical constraints, usage variations, and necessary adaptations. Each journey was carefully crafted to anticipate real-life scenarios, including exceptions, ensuring consistency and seamless use of the RFID applications.
New Store Map Application
New Process
New Greengate Application
New Mobile App
Collaboration
  • Worked closely with technical teams to incorporate hardware (RFID readers, scanners) and software constraints.
  • Coordinated with product teams to ensure the user vision aligned with business objectives.

Results

The redesign of RFID tools successfully met the project goals while improving user experience and operational performance:

  • Store employees noticed a reduction in repetitive tasks, simplifying their daily work.
  • The developed tools were praised for their simplicity and efficiency, leading to rapid adoption.
  • The optimized design and user flows served as a foundation for future functionalities.
Overview of the 7+ applications